What is Email Marketing? How Email Marketing Can Explode Your Business?
Email Marketing is simply using email in your marketing communications. Every email you ever send to a prospect, customer or Independent Business Owner can be classed as email marketing. Businesses can send promotional emails and marketing messages of all kinds to try and acquire new customers or persuade their existing customers to purchase their new product or service.
Why Marketers Love Electronic Communication
Many businesses have huge databases of email addresses that they contact on a regular basis. Customers for the most part welcome value packed communications because there is something in it for them. This is why email marketing campaigns need to be well managed and presented. Email Marketing has many benefits and they are as follows:
Low Cost – Cheaper than traditional marketing communications such as direct mail and offline advertising.
Speed – Email Marketing is instant. The recipient may not get it immediately if they are not at their desk but the communication is instant.
Easy – Email Marketing is easy both for you and your list. All it takes is to open your email.
Personalized – Through the use of ‘Autoresponders’ (Automated Email Marketing Software) Emails can be tailored to suit particular people or groups of customers.
Viral Effect – Email can be easily and instantly shared by forwarding to other contacts in your address book at the touch of a button.
Maximize Your Relationships with Your Customers
Direct Email: involves the ‘Direct’ sending of a promotional email in the form of a special offer for example. Businesses usually do this when they have acquired a list of customers or prospects to communicate with. There are companies that sell email addresses acquired through survey systems nationally or internationally. These databases of information can be very effective if they are selected carefully and match your business products or services.
Retention Email: Emails sent to retain existing customer or Independent Business Owner bases. They can be in the form of newsletters or new product developments or upgrades. The object of this kind of email is to develop long-term relationships and build trust. Retention emails usually provide great value to their recipients.
The Money is in the List!- That’s the Truth!
Building your email list is perhaps the most compelling issue facing anyone looking to engage in email marketing. After all if you have no list of subscribers or email address contacts, it doesn’t matter how good your message is. Most businesses may already have acquired the contact information of their customers or prospects after surveys and purchases however even if you do, you will need a way to contact them regularly and do it in bulk rather than one by one.
‘Autoresponders’ as already mentioned above are the way to do that. In fact even if you have no permission based email address list, the use and power of an Autoresponder is huge. There are many free and paid Autoresponder providers online that you can chose from.
Once you learn how to use your providers system it’s easy to proceed with communicating with your audience. If you already have your email address list you can simply upload it into the system and it will store it and integrate them into all your selected outgoing messages. However if you do not have any list, you can use their ‘Contact Form’ to place on your Blog or website to capture people’s information. Building a list will depend on how your present yourself to the marketplace and what you offer in exchange for their private email address.
Learn the Tools of the Trade
Writing very good emails is a skill in itself. The writer for a business needs to understand the audience they are writing to and the message he or she is trying to deliver. They need to see both sides of the message; from the readers point of view and the businesses. All marketing emails should provide an element of trust, respect, transparency, relationship building and value through special offers, discounts, new opportunities etc.
Keep Your Name Good and Your Business Will Take off!
Responsible email marketing is based very much on the idea of permission from the recipients. The one thing that is frowned upon in the Internet Marketing Business Community is unauthorized email communications. This can have a very damaging effect on your business and overall name in the industry. Essentially you need the permission of the person you are attempting to commercially communicate with, otherwise it is considered spam.
If you want to build large teams, organizations and businesses you need to respect the privacy and integrity of other people. Having their permission at the point of sale of your product or service to communicate with them removes any negative effects of future communications.
If you are an Independent Business Owner with Profit Clicking and you want to build your business, we have some very helpful promotional material that you can use in your email communications to your prospects.